Smart up Factory project emerged from the founding idea that since the poor and marginalized youth experience different challenges in their community and society first hand, they are in a crucial position to identify those challenges and come up with innovative solutions to them. However, as the marginalized youth don’t have the same opportunities to pursue their ideas as their better educated and resourced peers, this potential is mostly left untapped and unleashed. Vast majority of marginalized youth don’t have access to e.g. innovation and incubation trainings & mentoring. Also, most development projects address only one aspect of their lives e.g. employment, health, security, entrepreneurship or life skills etc., but rarely have a holistic approach offering multiple routes to achieving success in their personal lives, in their communities and in the society.