The Environmental Conservation Trust of Uganda (ECOTRUST) is a not-for-profit conservation organization established in Uganda in 1999 to conserve biological diversity and enhance social welfare by promoting innovative and sustainable environmental management. We deliver conservation finance “where it matters most” – to thousands of smallholders undertaking restoration as a business in rural communities. We deploy conservation incentives in ways that enable ECOTRUST to consider investments that others can’t. We deliver conservation finance through innovative community structures and solutions that attract additional capital from private sector to invest in the green opportunities represented by landscape restoration as a business. We make innovative restoration investments that promote climate resilient solutions on a commercial basis and crowd-in private sector finance by playing an intermediary role and undertaking leadership in marketing environmental services. We have developed a valued niche in conservation finance drawing lessons from our flagship Trees for Global Benefit (TGB) program – a carbon-offsetting scheme under the Plan Vivo System.