How the Market Garden App Started
In order to empower women in the informal sector for social and economic self –reliance, the Institute for Social Transformation (IST), a women’s rights NGO in Uganda built capacity of over 10,000 market women from markets across the country in business and financial literacy.
Despite this, the market women entrepreneurs still encountered challenges and competition from mobile vendors, and an emergency of the second layer of middle men who brokerage individual/personal house hold shopping/small and medium sized enterprises shopping and make more profit.
In December 2018, IST with support from UN Women and the Embassy of Sweden developed and launched the Market Garden App, an online sales platform that creates convenience for people to shop for groceries anytime, anywhere using their smartphones.